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A Great Primer on Fairtrade Coffee

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We at Transcend have been saying for a long time that Fairtrade is simply not fair enough. Or put another way, there are better ways to combat poverty levels within coffee producing countries. This short video clearly articulates one of the major flaws in the fairtrade model and offers an alternative solution, which we heartily endorse as well.

Professor Colleen Haight communicates our perspective on this contentious issue very effectively, and we commend this three minute video, as a way to start thinking critically about your coffee buying habits, and even your consumer habits generally. If you want to learn more, check out Prof Haight's website, and give her paper published in the Stanford Social Innovation Review a read.

Please take a few minutes to watch, and then fire back your comments and questions. It would be great to have a robust conversation around this issue.

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