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  • La Joya - green, un-roasted coffee

La Joya - green, un-roasted coffee



Product Description

La Joya - Costa Rica

Nut Brittle | Apple | Chocolate

Please note: this product is green, un-roasted coffee. You will need to roast this coffee yourself. Choose bag size above.

Coffee Info

  • Country: Costa Rica
    Region: Llano Bonito de Leon Cortez, Tarrazu
    Farmers: Edwin, Kenneth, and Ulises Alvarado
    Elevation: 1,750 meters above sea level
    Varietal: Caturra
    Processing: Fully washed, sun dried on African beds


“Our coffee is different from others in the area because of the way we know the climate and how we maintain our plants and equipment. We dedicate time to work the land to ensure soil nutrition, giving us good crops. Personal satisfaction and fair pricing is what motivates us to produce the quality we do. With our knowledge we are training other producers to improve their farms to get better results in quality and profit” – Kenneth Alfredo Alvarado

Edwin Alvarado and his family live in the small town of Leon Cortes where they cultivate coffee and operate a family owned mill named La Joya which translates into English as "the jewel."

As their mill is located in the town, the Alvarado family has become an integral partner for other producers in the area looking to have their cherries locally processed.

Before the 2017-2018 harvest, the family made the decision to remove a bunch of struggling coffee trees and plant seedlings where they had been. The trees had been producing more quakers (beans that don’t properly develop inside of an otherwise ripe cherry) and they’d noticed the yields had also gone down. The decision was a tough one: It meant that there would not be enough coffee of their own to justify processing and selling. They sold what cherry they had to the local co-op, which meant less money for the year. However, the next year they had produced enough and were able to sell to us again and we were impressed with how much their coffee had improved in quality! We’re so happy to be able to support the work that Edwin Kenneth, and Ulysses do and we hope you’re as excited as we are that their coffee is back yet again!


Green coffee drying on raised beds.


Transcend's Josh Hockin (second from right) with the Alvarado family, spring 2014.  


3 Generations of the Alvarado family with Green Buyer, Josh Hockin, and our friends from Cafe Rosso, spring 2015.


View from the La Joya Mill.


The gorgeous view from the La Joya farm.



Ripe coffee cherries collected after harvest.  


Green coffee, in parchment, ready to be prepped for export. 

The Pledge

As a signatory to the Pledge we share the vision towards the following:

  • Ensure a sustainable supply of coffee by working towards a living income for producers so they will continue to invest in the future of their businesses.
  • Transparent reporting enables actors along the supply chain to make informed choices. This will help the industry to raise prices paid to farmers and provide living incomes in coffee producing countries.
  • Transparency about Free On Board (FOB) Prices is a first step. We encourage all companies and actors along the supply chain to make prices transparent at every step of the supply chain.
  • Transparency is a tool to ensure that marketing claims are backed by actual facts.


Transparency Information: 

FOB Pricing - US$ - $3.50

Lot Size - 4560 lbs (30 bags)

Coffee Quality - Speciality Grade

Length of Relationship - 6 Year

Percentage of Transparent Coffee - 77%

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